The October 2009 issue of MJSA Journal highlights Novell’s promotion of a new wedding song by folk-pop artist Jacqui Naylor. "Celebrate Early and Often" is featured in the Inspired Thinking-Success Strategies column:
To help raise Internet awareness of Rahway, New Jersey–based Novell as a bridal brand, the company's marketing director Rick Mulholland turned to music. Instead of competing head-to head with other jewelry manufacturers and e-tailers populating search engine results with key jewelry terms such as "wedding bands" and "engagement rings," Mulholland decided to promote the song "Celebrate Early and Often" by Jacqui Naylor. It's featured on Novell's website as a perfect wedding song for couples looking for something a little non-traditional and unique.
"We really needed a way to stand out to consumers that are planning their weddings, and to do so without spending any money," says Mulholland. "Thanks to our online press releases (www.novelldesignstudio.com/new_wedding_song.php), I was able to earn high-ranking organic search engine results."
"People looking for song ideas may not have purchased their wedding bands yet. So if they come across the song on our website, there's a good chance that they'll be curious about Novell's prod¬ucts and start to look around."
And Mulholland's prediction has proven itself: He reports that web traf¬fic spiked earlier this year to the tune of about 20,000 unique visitors reading the press releases and/or visiting the webpage featuring the song, with "a nice overall click-through." And that's music to Novell's ears.
"I think it's time for some newer wedding song ideas. Therefore, Novell is happy to help introduce 'Celebrate Early and Often' to the wedding world at large. It's a new wedding song for a new generation - and for the new times."
Over on TheKnot.com’s bridal message boards, future brides have been chatting about new wedding songs and making suggestions. And one gives “Celebrate Early and Often” – a new wedding song for a new wedding generation – a ringing endorsement.
She writes (as of March 4, 2009): “Hello Everyone! I heard this song and fell in love with it - “Celebrate Early and Often.” I thought it was cool that the artist wrote it for her own wedding! It kicks into the perfect feeling after about a minute into the song and I can picture myself dancing to it with my soon to be hubby. 7 months to go! …Michelle”
Times have changed. Weddings are no longer cookie-cutter weddings of years past. Couples are bringing their own unique tastes and lifestyles and incorporating them into the most special day of their life. There are now ‘greener’ weddings, surprise weddings, best men are women, etc. Older traditions are fading away and new traditions are setting the stage for the new generation of weddings.
Sometimes long standing wedding traditions need to be refreshed a little or even given a “face lift.” Consider some of the music that is played during wedding receptions and ceremonies. What happens if your taste in music leans less towards the Top 40 and more towards varied and eclectic? Or what if timeless pop standards have just become tired to your ear? Perhaps you might be looking for something that is meaningful and classy, but with a unique, contemporary sound. If so, then custom wedding band manufacturer Novell Design Studio has a suggestion for you.
Novell is proud to feature the music of Jacqui Naylor, whose new single is “Celebrate Early and Often” from You Don’t Know Jacq, her most recent album release. “Celebrate Early and Often” was written for and sung to Jacqui’s husband at their wedding. Jacqui uses her sultry voice, a piano and an acoustic guitar on this moving track to tell her own story of falling in love. It’s a fresh music alternative to play at a wedding reception, romantic celebration or perhaps as a bride walks down the aisle. The music of Jacqui Naylor helps create a loving and romantic mood for a variety of formal and informal occasions. “Celebrate Early and Often” is THE love song for the next generation.
Jacqui Naylor’s Unique Musical Styling You Don’t Know Jacq is Jacqui Naylor’s seventh recording and highlights new arrangements of the most popular songs from her earlier recordings plus new original music. On this recording, Jacqui showcases her signature “acoustic smashing” technique, singing jazz standards over rock classics or vice versa, like The Gershwins’ “Summertime” over The Allman Brothers’ “Whipping Post” or Rodgers & Hart’s “My Funny Valentine” over AC/DC’s “Back in Black.” Her covers of the new classics are equally represented here with a bossa nova take on REM’s “Losing My Religion,” a gospel-flavored version of The Bee Gees’ disco-era ballad “How Deep is Your Love,” and a Jamaican-infused dance interpretation of The Rolling Stones’ “Miss You.” Of course, no Jacqui Naylor album would be complete without showing her jazz chops; here she revisits the Bill Barnes classic “Something Cool” from her very first CD and writes a swing tune called “This Is The Spot” as a “thank you” to jazz radio stations across the country. Other strong new originals on this recording include the beautiful first single “Celebrate Early and Often,” the optimistic “Dreamin’ Big With You,” and “Rise Up,” which was written to inspire people to vote and is currently featured on YouTube and the Obama/Biden website.
Customization Sets Novell Wedding Bands Apart From All Others Novell Design Studio prides itself on continually bringing innovation to the wedding band industry. The company currently specializes in customizing its wedding band designs to suit individuals’ particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially manufacture almost all of their wedding ring styles in many variations – wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Novell wedding bands are sold at over 1,000 authorized retailers nationwide. Visit www.novelldesignstudio.com to find the authorized retailer in your area.
“The process, which Ms. Naylor calls "acoustic smashing," marked a turning point in her career.” Read more... Wall Street Journal
‘Jacqui Naylor has brought new twists to the notion of melding jazz and pop tunes - without high-tech assistance.” National Public Radio (NPR)
“The words are to Gershwin's "Summertime," but the music is Gregg Allman's "Whipping Post... Naylor has the chops and sensitivity to pull it off.” NY Magazine
"In the never-ending 'next big thing' sweepstakes, bet on Jacqui Naylor to be a frontrunner. Her originals are Joni Mitchell good!" JazzTimes
"Jacqui's 'acoustic smashing' of the great American songbook with the classic rock and roll songbook brings both forms to life in a way never heard before." Ken Dashow Q-104
"Jacqui has a sumptuous voice, knack for scratchiness, and an ability to sweeten those bluesy bent notes." Village Voice
